What is Luxury.

F7 | Lifestyle by Elha EE.
Sep 26, 2015
2 min read

"What is Luxury?

It has been a while since my last article... However, I do have some amazing news! My recent experiences (which I will write about later) led me to write today's article!

The topic I will be discussing today, is "What is Luxury?".

The word "Luxury" is an extremely emotional and powerful word, that has the ability to evoke a whole range of images and emotions specific to the individual.

I would like you to take a moment and think about the meaning of "Luxury".

Would your definition of "Luxury" be yourself showing off one of your limited edition customized Lamborghini on Sloane Street, shopping with the most exclusive brands world wide and with NO limitation at all? Or would it be something much simpler, something related to your emotions rather than material?

Majority of us would define "Luxury" as being a privilege enjoyed by a limited and exclusive number of individuals. A few months ago, I would have agreed with this more or less "traditional" way of describing the whole idea of it.

Nowadays, the concept of Luxury seems to be shifting to a new direction. Luxury is no longer about owning or accumulating luxury goods. However, the change is now focused on the emotions, the feelings, the senses, the memories, the journey that we experience. Luxury has become a lifestyle. We do not want to just buy shoes any longer, we want to feel special and unique, we want to be loved, we want passion.

Luxury is the experience of authenticity, beauty, knowledge and quality at their deepest level. Luxury is an inspiration, an energy, a journey. Luxury is timeless, luxury is love, luxury is passion. Luxury is happiness. Luxury is the pure joy of the absolute best in life.

Luxury brings us back to a sense of humanism that reminds us to love the life we have been blessed with and always beg God for more.

Elha EE.